Presentation: GreenHouse

A virtual farmer’s market app that connects urban farmers and local neighborhood buyers.

  • Meets the supply and demand of fresh produce.

  • Boosts local economies.

  • Forges connections within communities.

Team
(Myself) Daria Zadorozhnaya

  • Research & development

  • User Testing & Interface

  • Prototyping

Type
UC Berkeley Extension Course Project

Year
JAN 2023 - APR 2023

The Problem

The Urban Farmers

Urban farmers frequently have a greater harvest than they and their families alone can consume.

Leading to wasted:

  • Food

  • Money

  • Time

  • Energy

The Neighbors

The growing desire for farm to table produce means there is a higher demand for local produce.

Wants goods that are:

  • Health-conscious

  • Affordable

  • On-demand

  • Locally-sourced

The Solution

This app aims to solve both issues by introducing buyers and sellers to one another. This will help them facilitate transactions, foster relations within communities, and support local farmers and business in the process.

Key Features

  • Commercial and social platform.

  • Organize and receive deliveries.

  • Connect with like-minded peers through community forums and events.

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To Summarize:

The GreenHouse app brings together buyers and sellers to exchange goods, services, and information; as well as foster opportunities for growth and understanding. The issues of excess product and desire for locally-sourced produce are solved through community outreach and the relationships formed therein.

Outcomes

  • A digital prototype that allows for free-form exploration of the app.

    • Critical paths include:

      • Adding, subtracting, and removing products.

      • Listing a new product.

      • Viewing and interacting with the user’s profile.

      • Viewing messages, forums, and event postings.

  • UX elements and deliverables.

  • Improvements in:

    • Using Figma.

    • Using UX methods effectively.

    • Creating paper prototypes and translating them digitally.

What I Learned

  • How to better communicate with users, process feedback, and facilitate user testing.

  • Previously unconsidered elements that were brought up by users:

    • The ability to adjust the quantity within the product screen.

    • Including more opportunities for navigation and back-tracking within the app.

What Comes Next

  • Further testing to revealing additional pain points and areas of potential improvement.

  • Further iterations to the prototype to allow for clearer paths and greater chances of success.

  • General skill improvements when using Figma will go towards bettering the prototype.